Always-on marketing - where it came from, where it's going & how marketers can benefit.
B2B customers are always online. On PCs, laptops, and mobile devices, they are continuously self-educating. 73 percent of businesspeople conduct their research into potential purchases in the evening, and 51 percent do so on the weekends. Your content strategy needs to be "always-on" because your customers are. After all, content is a sleeping giant. On every conceivable device and in all time zones around the world, it is eaten at work and during commutes, over coffee and in the breaks between meetings.
